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Identity manipulation or misuse of personal data is a serious threat with potentially far-reaching consequences.

There are different forms of identity manipulation and fraud utilising unlawful collection of data, including data leaking, and database hacks, and information dumps, for example. 

The most common reasons for identity manipulation include theft, misrepresentation and cover-up of criminal activity.

Digital evidence Digital hygiene Damage Reputation Identity

Intentional optimization of inaccurate and malicious information on internet search engines (i.e. Google), with the objective of causing damage to the target’s dignity and reputation.

The criminal justice system does not explicitly prohibit this or identify it as a criminal act. From a technical viewpoint, Google bombing does not imply the misuse or manipulation of personal data. Rather it is seen as a misuse of the (Google) search engine. In certain cases, this type of assault can be prosecuted via Unauthorised Access to Computer, Computer Network or Electronic Data Processing (art.302 of the Criminal Code ). In this case, criminal charges, together with collected evidence  (screenshot  of the search results, analysis of the search optimization,etc), should be filed with the police.

For harm suffered in the form of damage to reputation and dignity, compensation may be claimed through civil legal proceedings initiated via a lawsuit. Before initiating this type of lawsuit, the identity of the perpetrator as well as evidence substantiating the claim of identity manipulation and resulting harm must be provided.

Because tools to modify search engine algorithms are widely available, almost anyone can alter search results. For this reason it is quite difficult to prevent or protect yourself from Google bombing.

Google has developed an extension for their search engine - Google Meet Bomb Guard that allows users to block all uninvited participants and generic gmail accounts from organized Google Meet groups.

Take a look at other available search engine extensions  that can help prevent this type of assault. 

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